Purple Tuesday – Improving the customer experience for disabled people and their families
Purple Tuesday 2019 is an international call to action by the organisation Purple focused on changing the customer experience for disabled people. It will involve organisations of all sizes and from all sectors taking decisive, practical actions to meet the needs of disabled customers.
Across the UK, the Purple Pound – the consumer spending power of disabled people and their families – is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.
It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
Last year, Purple Tuesday had over 750 organisations participate, making a collective 1,500 commitments to change. All the commitments have already been implemented or are in the process of being delivered.
Purple Tuesday can change lives by providing a positive customer experience to disabled people.
The Crown Estate is a leading supporter of Purple Tuesday and they are working to make their establishments more accessible for disabled people whether that’s to shop, work or play. What have they done so far?
- Audited all their websites to ensure they are accessible
- Introduced accessible bays across their regional portfolio
- Working with AccessAble to include the Central London portfolio on their accessibility app
- Sharing practical tips with customers across all portfolios to inspire them to do more
… and much more to come
If you’d like to get involved, please contact us on email@example.com
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